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Official: Audi buys Ducati

AUDI has officially confirmed that it has bought Ducati from its previous owners InvestIndustrial.

Audi buys Ducati

Neither company has mentioned any figures, but the sale is thought to have set Audi back some 860 million Euros and sees the German firm, itself a subsidiary of Volkswagen, taking on Ducati’s debts, believed to be in the region of 200 million Euros.

 

Here’s the official statement from Audi:

AUDI AG acquires sports motorcycle manufacturer Ducati Motor Holding S.p.A.

Chairman Rupert Stadler: “As a sporty, global premium brand, Ducati is an excellent fit for Audi.”

Third pillar for AUDI AG in Italy

Ducati a leading player in engine technology and lightweight construction

Ingolstadt/Bologna, April 18, 2012 – AUDI AG is acquiring from Investindustrial Group the tradition-steeped Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A., which has its registered office in Bologna. The transaction will be completed as quickly as possible once authorized by the competition authorities.

The Supervisory Boards of AUDI AG and Volkswagen AG approved the acquisition today in >> Read More

2012 Yoshimura Suzuki Limited Edition GSX-R’s

Yoshimura and Suzuki hold a special relationship, with the aftermarket tuning firm working closely with the Japanese motorcycle manufacturer’s engineers and racing team to develop racing solutions for Suzuki motorcycles.

2012 Yoshimura Suzuki Limited Edition GSX-R’s

 

Occasionally that relationship gets extended further, and brings us limited edition production runs of Yoshimura Suzuki GSX-R’s.

Basically stock motorcycles with off-the-shelf Yoshimura parts slapped onto them, these limited edition 2012 Suzuki GSX-R600, GSX-R750, & GSX-R1000 motorcycles leave a bit to be desired considering the tuning history of Yoshimura. If you already yawned, it’s best not to click onward past the jump.

Still, we imagine there are enough Suzuki fanboys who fall-over themselves to have one of these exclusive GSX-R’s. Featuring custom graphics, GSX-R’s with an originally black frame will come in red Yoshimura colors, while blue framed GSX-R’s will come with the company’s blue livery. Completely CARB and EPA legal, other add-ons include the following:

How much is Ducati worth?

The VW group has made a €750 million offer to purchase Ducati. This is slightly less than the original asking price and financial analysis has also concluded that Ducati was in less debt than originally thought.

ducati-for-sale

What does this mean? Well surely more negotiations will take place untill the final barter is agreed upon however the VW group will also surely want to offload its 20% investment in Suzuki which took a turn for the worst last year.

However final predictions are indeed that VW/Audi will secure ownership of the Ducati motor holdings group. Wow, is a reliable Italian superbike on the books? If so Ducati may become an even more ferocious force to be reckoned with amongst the powerful motorcycle market. >> Read More

New Ducati Diesel Edition Monster 1100 EVO

Ducati launched a special edition Monster as part of its partnership with fashion brand Diesel.

New Ducati Diesel Edition Monster 1100 EVO

The Ducati Monster Diesel is based on the Monster 1100 EVO and features a military-inspired theme developed by the Ducati Design Centre and Diesel Founder Renzo Rosso. The design uses a “Diesel Brave Green matte” livery set against a black trellis frame, wheels, engine covers, exhaust and forks. The dark colors are set off by yellow Brembo front brake caliper and Sachs monoshock.

“The Monster Diesel, and the collection dedicated to it, reflect the ‘coolness’ of this iconic motorcycle and our brand in general,” says Gabriele Del Torchio, president of Ducati Motor Holding. “The collaboration with Diesel, underlines our focus on the style and trends that shape the market and I am delighted to associate our world with that of fashion and, in particular, with Diesel.  Both brands globally represent technology and innovation in pure Italian style.”With Ducati’s flagship Monster 1100EVO providing the canvas for the new motorcycle creation, Diesel’s founder >> Read More