All posts in Ducati

Official: Audi buys Ducati

By | April 19, 2012 | Ducati, Events, What's New |

AUDI has officially confirmed that it has bought Ducati from its previous owners InvestIndustrial.

Audi buys Ducati

Neither company has mentioned any figures, but the sale is thought to have set Audi back some 860 million Euros and sees the German firm, itself a subsidiary of Volkswagen, taking on Ducati’s debts, believed to be in the region of 200 million Euros.

 

Here’s the official statement from Audi:

AUDI AG acquires sports motorcycle manufacturer Ducati Motor Holding S.p.A.

Chairman Rupert Stadler: “As a sporty, global premium brand, Ducati is an excellent fit for Audi.”

Third pillar for AUDI AG in Italy

Ducati a leading player in engine technology and lightweight construction

Ingolstadt/Bologna, April 18, 2012 – AUDI AG is acquiring from Investindustrial Group the tradition-steeped Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A., which has its registered office in Bologna. The transaction will be completed as quickly as possible once authorized by the competition authorities.

The Supervisory Boards of AUDI AG and Volkswagen AG approved the acquisition today in >> Read More

How much is Ducati worth?

By | March 29, 2012 | Ducati, What's New |

The VW group has made a €750 million offer to purchase Ducati. This is slightly less than the original asking price and financial analysis has also concluded that Ducati was in less debt than originally thought.

ducati-for-sale

What does this mean? Well surely more negotiations will take place untill the final barter is agreed upon however the VW group will also surely want to offload its 20% investment in Suzuki which took a turn for the worst last year.

However final predictions are indeed that VW/Audi will secure ownership of the Ducati motor holdings group. Wow, is a reliable Italian superbike on the books? If so Ducati may become an even more ferocious force to be reckoned with amongst the powerful motorcycle market. >> Read More

New Ducati Diesel Edition Monster 1100 EVO

By | March 17, 2012 | Ducati, Naked, Upcomings, What's New |

Ducati launched a special edition Monster as part of its partnership with fashion brand Diesel.

New Ducati Diesel Edition Monster 1100 EVO

The Ducati Monster Diesel is based on the Monster 1100 EVO and features a military-inspired theme developed by the Ducati Design Centre and Diesel Founder Renzo Rosso. The design uses a “Diesel Brave Green matte” livery set against a black trellis frame, wheels, engine covers, exhaust and forks. The dark colors are set off by yellow Brembo front brake caliper and Sachs monoshock.

“The Monster Diesel, and the collection dedicated to it, reflect the ‘coolness’ of this iconic motorcycle and our brand in general,” says Gabriele Del Torchio, president of Ducati Motor Holding. “The collaboration with Diesel, underlines our focus on the style and trends that shape the market and I am delighted to associate our world with that of fashion and, in particular, with Diesel.  Both brands globally represent technology and innovation in pure Italian style.”With Ducati’s flagship Monster 1100EVO providing the canvas for the new motorcycle creation, Diesel’s founder >> Read More

2012 Ducati Monster 795 Now at 5.99 Lakhs Only

By | January 9, 2012 | Ducati, Naked |

The 2012 Ducati Monster 795 was launched at a price of INR 6.99 Lakhs, ex-showroom Delhi, days ago at the 2012 Indian Auto Expo. Today, we’ve just gotten wind of the fact that the Monster’s price has been slashed by a mighty 1 lakh rupees.

2012 Ducati Monster 795 Now at 5.99 Lakhs Only

Now the 2012 Ducati Monster 795 will now be priced at INR 5.99 lakh rupees, which is a killer deal for what is an iconic motorcycle and one that is extremely capable too. That said, the price being an introductory one might be bumped up after some time.

The Ducati Monster 795 is assembled at Ducati’s Thailand assembly plant through completely knocked down kits shipped in from Bologna,Italy. Apart from critical cycle parts, many parts have also been sourced from Thailand to bring the overall price of the Ducati Monster down, so that the Italian brand can compete with other rival brands, most of whom offer their motorcycles at lower prices than Ducati.

Speaking about the price revision, Ducati India CEO Ashish Chordia said, It was our endeavour to price this model attractively and we have succeeded in passing on >> Read More

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