Ducati is planning to launch two new models 848 Evo and 1198 SP in India somewhere in this year. Mirko Bordiga, Ducati CEO, Asia Pacific inaugurated the company’s third dealership outlet in the country in Ahmedabad is owned by the Cama Motors Pvt Ltd. Bordiga said that Diavel model would be available in the European and American markets by January or February 2011 and the same model would be launched in India by April next year, depending upon the time it takes to get the necessary clearances from customs and complete other formalities.

In 1964, Ducati dipped a toe into the large cruiser market with the mighty Apollo, a 1,256cc vee-four heavyweight designed to take on Harley-Davidson in the police market. The Apollo never made it into production, but 46 years later, its spiritual successor has appeared.
First, the stats: power output is listed at 162hp, with 94lb/ft of torque. There’s a slipper clutch to prevent rear-wheel lockup. Suspension is fully adjustable front and rear. The front brakes are 4-piston Brembo Monoblocs, and ABS is standard. Instruments are split between a bar-mounted display and a tank unit. And unlike most cruisers, the Diavel won’t break the scales. At just 207kg (456lb), it’s 15kg heavier than a Multistrada 1200 S Touring. And a remarkable 27kg less than the diminutive Harley Sportster 883 SuperLow. [Full specs in this PDF.]
At the back is that 8-inch wide rear tire, a subject of much speculation. So no, the Diavel won’t be as nimble as an 848 EVO. But Ducati will have worked hard to get the most out of the rubber, which is a state-of-the-art 240/45 ZR17 Pirelli Diablo Rosso II hoop.
There are two models: the stock bike, and a Carbon variant (shown here) that weighs 3kg less and sports a slightly upgraded specification, including Marchesini forged wheels.
The Diavel probably isn’t a make-or-break bike for Ducati. And warning shots have already been fired over its bows, with some Ducatisti believing that the Bologna brand should stick to the sportier end of the market. But the upside potential is enormous. The obvious parallel is the Porsche Cayenne SUV, another vehicle that stirred controversy during its gestation but went on to become a sales success.
Today, Ducati offers motorcycles in different segments. The prices of Ducati bikes in India range from Rs. 8 lakhs to Rs. 22 lakhs. Ducati is facing stiff competition from Harley Davidson, the American cult bike maker. With Harley-Davidson’s plans to assemble bikes in India, Ducati bikes will face pricing pressures.
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